Every summer, no matter what, we went to the beach.

Hawaii. Mexico. South Carolina. Florida.
If there was salt in the air, we were there.

My mom did her best to protect us. Thick layers of old-school Coppertone before we ran straight back into the sun. But sunscreen in the 80s didn’t stand a chance against hours in the ocean. I always came home pink. Sometimes red.

And that’s when the ritual began.

She’d walk over to her aloe plants, snap off a thick green leaf, trim the edges (sometimes carefully, sometimes not), and split it open right there in the kitchen. The gel was cool. Fresh. A little sticky. And it worked.

No chemicals. No mystery ingredients. Just a plant and a mom trying to make her kid feel better.

Those quiet moments — sunburned shoulders, salty hair, aloe straight from the leaf — stayed with me.Mermaid Soul was born from that memory.

Not just the beach.
Not just the sun.
But the care that came after.

Today, Mermaid Soul is a clean, plant-based after-sun ritual designed to calm, hydrate, and restore sun-kissed skin. Aloe is still at the heart of it — but now it’s supported by botanicals chosen with intention, not nostalgia alone.

Because being in the sun is part of living.

Taking care of your skin afterward?
That’s part of loving yourself.

And that’s the soul of Mermaid Soul.